LA BELLA STRINGS RE-INTRODUCES VINTAGE “BENDER” ELECTRIC GUITAR STRINGS
Newburgh, New York (January 11, 2018) —La Bella is proud to re-introduce one of the best-selling electric guitar sets of all-time, “The Bender” strings. Given today’s trend in capturing vintage tone, La Bella recognizes the need for a guitar string that epitomizes vintage by bringing back the same string played throughout the most influential decades of Rock ‘n’ Roll music
La Bella manufactured “The Bender” strings under the La Bella brand, other string manufacturers and the biggest guitar builders worldwide in the 1960s and 1970s, making it the most played string on the market. “The Bender” was featured in Guitar World Magazine’s 20th Anniversary Issue, “The 20 Who Mattered,” featuring players and companies that shaped Rock ‘n’ Roll.
La Bella has reached deep into their archives to bring back the same string construction used during that very era. As pioneers in nickel-plated steel electric guitar strings, La Bella has resurrected the exact formulation of nickel used in the original “Bender” guitar string. The result is the most authentic vintage electric guitar string on the market.
“La Bella has a rich history in the commercialization of many different types of guitar strings,” says Richard Cocco, Jr., President of E. & O. Mari, Inc. / La Bella. “Researching my grandfather’s construction manuals from the 1960s with my children and figuring out how we could bring back to life such a relevant product was definitely the highlight of the entire process. We’re very excited to invite guitar players to come discover ‘The Original Vintage’ with The Bender strings.”
“The Bender” strings are available in nine different gauges including B828 Ultra Bender, B942 Super Bender, B946 Lite Bender, B1046 Bender, B1150 Blues Bender, BJ1252 Jazz Bender, B1152 Medium Bender, B1252 Heavy Bender, B1052 Lite Top/Heavy Bottom Bender. All La Bella Strings are made in the USA with American Wire.
La Bella is proud to partner with Sweetwater Music Instruments & Pro Audio as the exclusive U.S. dealer of “The Bender” strings. These strings are available for at www.Sweetwater.com
Join the social media conversation by using #TheBender and by following @LaBellaStrings. For additional information, visit www.LaBella.com or contact Info@LaBella.com
ABOUT LA BELLA STRINGS:
E& O. Mari, Inc. / La Bella is the world’s oldest, continuously family-owned and operated string manufacturer. La Bella manufacturers hundreds of different strings for nearly every stringed-instrument in distributed in nearly every country. The art of string making is a family tradition passed down from generation to generation since the 1600s beginning in Italy. For the last 104 years, La Bella has been making all of its strings in New York, using the finest quality American material. La Bella is dedicated in offering the highest quality music strings to professionals and amateurs alike, combining hundreds of years of experience with the latest technology.
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